Hispanic Women Power 25

24. Patricia Vega
Director, Chaf Enterprises
At a glance: As the director of Chaf Enterprises, Vega has managed all aspects of Puerto Rican pop star Chayanne’s career — including endorsements, record contracts and tours — for a decade. Education: B.A., social work, La Salle University, Bogota, Colombia Big deal: Chayanne’s first single, “Si nos quedara poco tiempo,” from his April 2007 album, “Mi tiempo,” has topped the charts all over Latin America. “We’ve released the second single, and it’s impossible to put it at No. 1 because the first one is still there!” says Vega. Year in review: Vega booked the entirety of Chayanne’s current world tour. By its conclusion in March 2008, Chayanne and his team will have been on the road for 16 months, performing in 57 shows in more than 20 countries. Key to success: “It is basically to believe in my artist and to fight for him,” she says, “and be surrounded by good people. When we are on the road, we are a group of 40 people, and I take care of everybody, and I receive only positive things from everybody. We try to serve people, and we receive the same. That is our philosophy here.” Up next: Vega plans to open new markets after the tour ends in 2008. “Europe,” she says. “It’s one of my goals for next year.”

Source/Fuente: Hispanic Women Power 25